SourceKit Email Manager Announces Launch of Message Quality Score
Released on = July 6, 2006, 7:44 am
Press Release Author = SourceKit
Industry = Internet & Online
Press Release Summary = SourceKit, the Durham-based developer of email marketing solutions, has announced the addition of Message Quality ScoreT to its highly successful Email Manager marketing system. The proprietary algorithm created by SourceKit's in-house development team, gives hundreds of marketers using the Email Manager added confidence that their messages will be delivered to their contacts' in-boxes (avoiding SPAM and junk mail folders) and will display properly once it is delivered.
Press Release Body = Durham, NC - July 5, 2006 - SourceKit, the Durham-based developer of email marketing solutions, has announced the addition of Message Quality ScoreT to its highly successful Email Manager marketing system. The proprietary algorithm created by SourceKit's in-house development team, gives hundreds of marketers using the Email Manager added confidence that their messages will be delivered to their contacts' in-boxes (avoiding SPAM and junk mail folders) and will display properly once it is delivered.
"The Message Quality Score tool prevents marketers from inadvertently hurting their campaign results," explains Drew Adams, founder and president of SourceKit. "The tool helps marketers understand how their emails will perform before they send it by pointing out text that could get it blocked by spam filters and alerting them to HTML issues that could affect the way their message looks across multiple email readers. Better yet, the system then corrects many of these detrimental issues with the simple click of a button."
Emails put through SourceKit's Message Quality Score tool undergo three critical steps. First, each message is scanned for text and HTML elements that are potentially damaging to its quality and deliverability, such as:
1. Content or settings that raise the likelihood of the message being marked as SPAM. 2. Broken HTML elements that are likely to make the message look inconsistent when read in multiple email readers. 3. HTML elements that, if included, will not be rendered correctly inside webmail readers like Yahoo, Gmail, or Hotmail. 4. Broken links and images
All potentially negative attributes of the email message are highlighted and presented in an easy-to-read, color coded format. Next, the message is scored on a scale from 1 to 100, with 100 being a perfect score. Each negative issue is assigned "points" based on its severity, and those points are deducted from the total message score. The third step allows users to click a button that autocorrects the issues at once.
"We constantly evaluate our Email Manager product from the perspective of our users so that we make updates that solve their most pressing dilemmas and offer added value," commented SourceKit's president. "Areas such as deliverability and message quality control were once thought to be uncontrollable. Now with the Message Quality Score tool, one of the first of its kind, marketers can create and send messages with confidence that they'll reach recipients and display correctly once they arrive."
SourceKit has launched a free, online Message Quality Score tool for anyone who wants to try the system at http://emailmanager.sourcekit.com/mqs/. Simply cut and paste HTML from any email into the system, and the Message Quality Score will be tabulated, and the top 3 potentially damaging issues listed on the screen.
The Message Quality Score system joins a host of other groundbreaking Email Manager features that allow marketers to fully customize messages, segment and analyze their database, and track and measure email campaigns. In addition, SourceKit's Email Manager enables customers to engage their contacts with surveys, as well as continuously enhance their database of contacts with custom forms for data capture and event registration. Together these features make SourceKit's Email Manager a best-of-breed email marketing solution.
For more information on SourceKit's Email Manager, visit http://emailmanager.sourcekit.com or call (919)286-3456.
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ABOUT SOURCEKIT, LLC: SourceKit, LLC writes Web-based software to solve challenging business problems. SourceKit\'s flagship product, the SourceKit Email Manager, allows businesses to organize and engage their company contacts.
SourceKit, LLC was founded in 2001 and has offices in 706A 9th Street, Durham, North Carolina - (919)286-3456.
Web Site = http://www.emailmanager.sourcekit.com
Contact Details = SourceKit, LLC 706A Ninth Street Durham, NC 27705 Phone: (919) 286-3456 or (888) 234-2588 Fax: (888) 288-3024